Privacy Policy

This Privacy Policy applies to Tvara, operated by What A Day Private Limited, Bengaluru, Karnataka, India. It explains how we collect, use, store, share, and protect data when you use our websites, applications, dashboards, integrations, AI tools, analytics, communication tools, and related services.

By using Tvara, creating an account, joining a workspace, uploading data, saving leads, connecting integrations, or using AI-assisted workflows, you acknowledge this Privacy Policy.

This Policy applies to users who visit our website, create a Tvara account, join a company workspace, use Tvara for sales workflows, connect third-party tools, upload files, save leads, or interact with Tvara through ads, landing pages, support, or product communications.

It may also apply to:

• leads, contacts, prospects, or customers whose data is uploaded, saved, synced, or processed through Tvara;
• companies, agencies, teams, and organizations using Tvara;
• users who connect email, CRM, WhatsApp, calling, meeting, or analytics services;
• visitors who interact with our website, pixels, forms, or advertising campaigns.

When you upload CSV, Excel, spreadsheet, or similar files, Tvara may parse, clean, validate, structure, deduplicate, match, enrich, analyze, and store the uploaded data to provide lead sets, campaign workflows, analytics, and reporting.

Uploaded sheets may be maintained with:

• file name, file type, upload source, user, workspace, and timestamp metadata;
• processed records, validation errors, enrichment status, deduplication outputs, and matching results;
• lead-source information, campaign association, and analytics history.

Uploaded sheets are associated with the relevant account or workspace and are not intentionally shared with unrelated users, customers, or workspaces. Workspace Admins may access uploaded sheets and processed records within their own workspace.

Tvara may allow you to connect external services such as Gmail, Outlook, Zoho Mail, CRMs, WhatsApp tools, Twilio, calling tools, meeting tools, analytics services, and other business applications. When you connect a service, Tvara may access, process, sync, store, send, receive, or display data from that service based on the permissions you grant.

Integration data may include:

• contacts, leads, accounts, deals, notes, tasks, activities, and pipeline status;
• email, call, WhatsApp, and meeting records;
• API tokens, authentication metadata, sync settings, and sync logs;
• campaign associations, reply status, and communication analytics.

You can disconnect integrations through the Platform where available or by contacting us. Tvara is not responsible for the privacy practices, security, availability, or accuracy of third-party services.

We use data to:

• create and manage accounts, users, workspaces, and permissions;
• provide the Tvara Platform and related services;
• create lead sets, offering sets, templates, and campaigns;
• save, enrich, organize, match, score, and analyze leads;
• generate AI-assisted insights, summaries, replies, recommendations, and analytics;
• enable Auto Replies and communication workflows;
• sync with external CRMs and integrations;
• analyze calls, emails, WhatsApp messages, meetings, replies, and campaigns;
• provide dashboards, reports, and sales performance insights;
• improve product reliability, security, usability, and performance;
• prevent fraud, abuse, spam, unauthorized access, and policy violations;
• comply with law, legal requests, platform requirements, and contractual obligations;
• send service, security, billing, support, and product communications;
• run lawful marketing and advertising with required notices and consent where applicable.

Where required by applicable law, including India's Digital Personal Data Protection Act, 2023, we process personal data based on one or more lawful grounds, such as consent, performance of a contract, legitimate business interest, compliance with legal obligations, user direction, or protection against fraud, abuse, and security threats.

Where consent is required, you are responsible for obtaining valid consent before uploading, syncing, contacting, or processing Lead Data through Tvara. You are also responsible for maintaining proof of consent where required by law or platform policy.

We do not sell Customer Data. We may share data only in limited circumstances necessary to provide, secure, maintain, support, or legally operate Tvara.

Data may be shared with:

• trusted service providers such as cloud hosting, databases, analytics, AI processing, communication infrastructure, support tools, security tools, and payment providers;
• connected integrations when you authorize sync or connection;
• workspace owners and admins for data inside their workspace;
• legal, regulatory, or safety authorities when required by law or necessary to protect rights, safety, and security;
• successors or acquirers in connection with a merger, acquisition, financing, restructuring, or sale of assets, subject to appropriate safeguards.

Tvara uses AI-assisted systems to provide features such as matching, summaries, reply suggestions, lead insights, call analysis, campaign analysis, recommendations, scoring, and workflow automation.

Customer Data may be processed by AI systems to provide, secure, maintain, and improve the requested Tvara features. Tvara does not intentionally use one customer's private workspace data to train or benefit another customer's private workspace.

Where third-party AI providers are used, they act as service providers or subprocessors for the purpose of providing requested functionality, subject to applicable contractual and technical controls.

We retain data for as long as necessary to provide the Platform, maintain accounts and workspaces, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, support security, maintain backups, and operate our business.

When an account is deleted or data deletion is requested, we delete or de-identify applicable data within a reasonable period, unless retention is required by law, security, dispute resolution, fraud prevention, backup, audit, or legitimate business needs. Backups and archived copies may take additional time to expire.

We use reasonable technical and organizational measures to protect data, including access controls, authentication, internal permissioning, monitoring, and secure infrastructure practices.

Tvara's Google OAuth application has completed CASA Tier 2 verification through TAC Security, supporting secure handling of Google-connected services and application security review expectations.

No method of transmission or storage is 100% secure. Users are responsible for protecting passwords, managing workspace permissions, reviewing integrations, and reporting suspected unauthorized access.

Tvara is based in India. Depending on the services, integrations, cloud infrastructure, and subprocessors used, data may be processed in India or other jurisdictions. Where required, we take steps to ensure that cross-border processing is conducted in accordance with applicable law.

Tvara is intended for business and professional users. Tvara is not intended for children. Users must not knowingly upload, target, process, or use children's personal data through the Platform unless they have explicit legal authority and Tvara has agreed in writing to support that processing.

Users must not use Tvara for targeted advertising, behavioral monitoring, or outreach directed at children.

Depending on applicable law, you may have the right to access personal data, correct inaccurate data, update incomplete data, request deletion, withdraw consent, object to certain processing, opt out of marketing, request information about data sharing, and raise a grievance.

If your data was uploaded by a Tvara customer, we may direct your request to that customer because they may be responsible for deciding how and why your data is processed.

We may update this Privacy Policy from time to time. The updated version will be posted on our website or Platform with a revised last-updated date. Continued use of Tvara after changes means you acknowledge the updated Policy.